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In this tough economy, consumers are very selective about where they choose to take their business. Before they pull out their wallets, people are performing online research. The Pew Research Center survey on Internet Use shows that 78% of adult Internet users look for information about a service or product they are considering buying, and 69% search for information about someone they know or might meet.
What does this mean for your business? You can bet that your potential customers are carefully comparing you with your competition. If you want to capture their attention, you’ll need to find that extra thing that will separate you from the pack.
A great way to draw in potential clients is with a video testimonial. Written testimonials, as you may have noticed, are overused and overabused. Many websites have them, and while visitors may scan the page, the information doesn’t really sink in. There’s nothing like staring into the eyes of someone who is raving about the person or company that the viewer is considering. It’s an easy sell, and the best part is that you don’t need to brag about yourself.
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